Club Sponsorship

Become a sponsor of Old Pats Rugby Football Club and:

  • Align your brand with one of the most successful rugby clubs in the region
  • Promote your products or services to the Old Pats sporting community of over 1200 players/parents/members/associates
  • VIP invitations to club events
  • Advance tickets to internationals

Our history

The Old Patesians Rugby Club was formed in 1913.

At the start of the 1925/26 season, the Gloucester Echo commented that: “Followers of the Old Patesians will be provided with the best football, played in the right spirit… The Old Patesians play the game for the game’s sake and the pleasure derived is shared by players and spectators alike.”

This is still at the heart of Old Pats’ today, and is the driving force behind the club’s success on and off the pitch.


Our ambition

To play an active positive role in our community and…

  • holistically develop players as people
  • equip people with the skills to be effective team members
  • achieve playing performance through participation

”To enable us to achieve our ambitions, we are now looking for new sponsorship partners” Matt Cape – Chairman

Shared goals shared values

Old Pats RFC is 100% committed to:

  • developing all players as rounded individuals
  • building team values as well as great team members
  • equipping everyone with skills for life
  • supporting our local communities
  • achieving success through participation for all.

Our successes

We are proud of:

  • having an inclusive ethos focused on player development
  • representing Cheltenham as the top men’s league team
  • developing numerous juniors who have achieved professional contracts at Gloucester, Ealing, Harlequins and Bristol
  • having current Old Pats players in England u18s & u20s teams
  • having current Old Pats players in Gloucestershire u17’s, u18’s and u20’s teams and South West u18’s and u20’s teams
  • having a current Old Pats player in England Counties u20’s.

“Our greatest success is that we enable almost 600 juniors to be active, play rugby, make new friends and learn the discipline of a team-sport –week in, week out!” Alistair Armstrong – Juniors Chairman

Be part of our community

Being a sponsor means you immediately get the benefit of being part of the Old Pats community:

  • players and volunteers
  • parents and families
  • supporters and spectators
  • sponsors and associates.
Old Pats Community

Our enviable training and playing locations

We train and play at 6 different high-profile ‘home’ locations around Cheltenham:

  • Everest Road
  • St Edwards School
  • Cheltenham College
  • The Park (University of Gloucestershire)
  • Balcarras School
  • Bournside School
Everest Road

Key benefits to sponsoring Old Pats

  • Connect your brand with a sport that embodies passion, teamwork and drive for success
  • Associate your brand with one of the largest, most successful rugby clubs in the South West
  • Be instrumental in enabling over 600 players (including minis, youths/juniors) to enjoy rugby each week (from Sept to May)
  • Raise awareness of your brand within a community of over 2,000 players, parents, supporters, sponsors and associates
  • Raise awareness of your brand in the affluent areas of Charlton Kings, Leckhampton, The Park and Tivoli
  • Gain membership to the Old Pats Business Club
First Team at Everest Road

“Our over-riding ethos is inclusivity” Alistair Armstrong – Juniors Chairman

Spreading the word

The social media channels for Old Patesians RFC reach, on average:

  • 9,500 Facebook users per month
  • 76,100 Twitter impressions/engagements per month
  • 11,620 Instagram impressions per week
  • 1,000 unique visitors to the website per week during the season

We also get regular articles and photos in the Gloucestershire Echo, The Citizen and the Western Daily News.

Old Pats Instagram

Flexible sponsorship packages

Our flexible sponsorship packages suit a wide range of budgets and can include a combination of the following:


  • Match ball sponsorship
  • Match day sponsorship
  • Player sponsorship
  • Programme advert
  • Large club house/pitch-side banner at Everest Road
  • Small club house/pitch-side banner at Everest Road
  • Logo on post protectors
  • A5 postcard sized advertisement on the sponsors noticeboard in the clubhouse
  • Logo on First Team playing shirt (front, back, right sleeve and left sleeve)
  • VIP invitations to club, regional, national and international matches and events
  • Season ticket

Business Club

  • Free membership of Old Pats Business Club
  • Priority invite to Old Pats Business Club events
  • Free entry in the Old Pats Business Club directory


  • Logo on Juniors playing shirt (for two seasons on various locations)
  • Banner with link to your website within on-line Juniors Newsletter promoted to 700 parents via Mailchimp* email (x 2 per season)
  • 600 x 400px banner with link to your website (2 spons0rs per email max) within e-mail sent to 700 parents via Mailchimp (x 2 per season)
  • Sponsor in the Spotlight e-mail promoting you only to 700 parents via Mailchimp (x 1 per season)
  • VIP invitations to club, regional, national and international matches and events

*Mailchimp is a a smart email system that creates and sends highly-customizable emails to specific ‘opted-in’ target audiences then tracks the recipients response including click-throughs (to third-party websites), downloads and purchases.

Social Media

  • Sponsor in the spotlight post on Old Pats Facebook (x 2 per season)
  • Relevant News, Events, Special Offer mentions within Old Pats Facebook Page (x 6 per season)
  • Sponsor in the spotlight tweet on Old Pats Twitter account (x 2 per season)
  • Relevant News, Events, Special Offer tweets in Old Pats Twitter account (x 6 per season)

For more information contact the sponsorship team via contact form

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